As part of our latest study The Modern Male we asked Australian men who best personifies the ideal man and it is Hugh Jackman’s name that was mentioned most often. Jackman possesses the qualities they admire most – he ticks a lot of boxes!
Consumers are confused. So many claims abound on food
products that knowing what is good, better or indifferent is a complex task.
And when shopping, time is of essence. Analysing each product, the claims it
makes and the ingredient list is taxing. So a short cut like traffic lights
would have been most welcome.
There are two key problems with food labelling for
consumers, knowing whether to trust them and understanding what they mean.
Well, we know what they were thinking – more sales and more profits. It seems they have entered into an arrangement with Blackmores, manufacturer of dietary supplements, whereby they will promote their products at point-of-sale. This has been compared by some to the upselling practices of fast food outlets.
This arrangement acts to destroy one of the most trusted brands in Australia, and that brand is “pharmacists.”