I begin with an admission. Before visiting the dentist for a thorough clean I tend to give my teeth an extra thorough clean myself, ensuring every nook and cranny are well covered with brush and floss. I do this out of shame, or in order to avoid it. After all I wouldn’t want my dentist to think poorly of my oral hygiene practices (or perhaps lack there-of).
I’m not alone. Shame avoidance is a great motivator in society.

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