Meet Neer Korn
Before entering the world of social
trends some 13 years ago Neer worked
in a variety of jobs ranging from PR and
promotion to event organizer to
journalist and magazine editor. For a
while he was typist for classified ads,
worked in a bread factory and for a
very short time in a chicken coup.
Neer founded The Korn Group in
mid-2010 as a social, market and consumer research organisations.
Over a decade previous to that he founded Heartbeat Trends. As a
director of the company from its inception he produced over 120 large
scale reports on Australian society with people aged seven-70 years.
His areas of research encompass all areas of life including: careers,
leisure, leisure, shopping, health, nutrition and wellbeing, finance,
relationships, politics, image & identity and dreams and aspirations to
name a few.
His work is qualitative in nature based on interviews, group discussions
and observations, and brought to life through filming of the subjects.
He consults to a who's who of Australian blue chip companies and
organisations as well as government and charities.
He is a popular speaker at conferences and company planning days on
social issues and trends. His range of speaking topics has covered every
avenue of Australian life.
His writing and commentary are regularly published in newspapers
and magazines nationally and he is regularly interviewed for press,
radio and television.
Neer is the author of two non-fictions titles, Shades of Belonging:
Conversation with Australian Jews (HarperCollins Religious) which
examined attitudes to religion and Life Behind Bars: Conversations
With Violent Male Inmates (New Holland) based on three years of
interviews at Sydney's Long Bay Prison Complex.