The Korn Group


latest blog posts by Neer Korn

  • We Think We Are Eating Healthier. But Are We?

    • March 24, 2014
    • Neer Korn

    Australian consumers firmly believe they have changed their eating behaviour for the better. They say they are paying greater attention to what they eat, reading product labels, seeking out foods with healthier ingredients and cutting down on those that are less nutritious. Their attitudes, however, do not match their actual consumption. Inherently people will overstate positive behaviours and understate negative ones. In other words, they want to believe they are getting healthier.

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  • Work/Life Balance Number One Issue for SINKS/DINKS

    • February 16, 2014
    • Neer Korn

    As part of our latest study (SINKS/DINKS Lifestyle) we conducted an exercise on priorities and aspirations. On a white board were listed around 40 key words and expressions. The group participants, all single and couples in their 20s & 30s and without children, were asked to write down the three which they felt were most relevant to their lives today. These included such things as health and wellbeing, travel, mortgage, debt, family and relationships to name a few. The one most commonly chosen was surprising. Despite none of them having kids, their most significant issue for was achieving work/life balance.

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